Marketing Activation Manager

As part of the Nelt Group, Baby Food Factory (BFF) holds a leading position in the region in the development and production of high-quality food for children and adults. We create healthy, nutritionally balanced food for all generations, following the highest standards of quality, safety and sustainability.

BFF started production in 2018 as the largest domestic greenfield investment in this industry in Serbia. Today, we operate with state-of-the-art technology and strictly controlled processes, developing a broad portfolio of natural, nutritionally balanced and healthy products under the Nutrino and Nutrino Lab brands.

BFF is building a strong position on both domestic and international markets with a clear vision to shape the future of healthy nutrition. Our products are now present in more than 30 countries and over 35 international retail chains.

What You Will Do:

• Plan and implement annual and quarterly market activation plans aligned with brand and commercial objectives
• Take ownership of ATL campaign execution and ensure strong synergy with in-store activities
• Lead promotions, sampling initiatives, events, and other BTL activities across all sales channels
• Manage POSM planning — from defining quantities to distribution and in-store execution
• Adapt activations by channel to deliver a consistent and relevant brand experience
• Develop and execute tailored programs for key customers in close cooperation with the Sales team
• Collaborate with sales teams and distributors to ensure high-quality field implementation
• Monitor execution and maintain strong performance standards
• Measure impact through key KPIs: visibility, consumer engagement, sales performance, and ROI

Required qualifications:

• University degree
• Minimum of 3 years of experience in the same or similar roles
• Advanced knowledge of MS Office
• Proficiency in English
• Category B driving license
• Strong understanding of the FMCG / CPG industry

Why BFF:

• An opportunity to contribute to the creation of healthy food brands for all generations and have your work directly impact people’s quality of life and well-being
• A business culture based on values, trust, and collaboration
• Broad exposure to various business areas
• Continuous education and training
• Systematic employee-development planning, enhancing knowledge and skills together
• Numerous and diverse employee benefits
  
  

If you recognize yourself in this description and want to build a career in an environment that values knowledge, growth, and teamwork, send us your application and join the team that pushes boundaries every day in the production of healthy food!